Turn your framework into an assessment that delivers insight.
Score every area of your model, reveal each person's archetype, and hand them a personal report and branded PDF, while every lead lands in your CRM.
How do you decide whether to take on a new client or opportunity?
Pick the one closest to how it really works.
New business arrives in waves. A first move: choose one way of finding new customers that you'll run every week.
Connects to the tools you already use
- Google Sheets
- HubSpot
- GoHighLevel
- ActiveCampaign
- Calendly
- Zapier
- Make
- Webhooks
See a client assessment that finds the real problem. Then build your own.
The Growth Readiness Diagnostic asks a business owner about seven areas of their business, digs deeper only where something's wrong, and ends on a result that names the real bottleneck and the first move to fix it.
- 2–5 min
- to take, on a phone or a laptop
- 10–26
- questions, depending on the answers
- 12
- possible results, each with its own next step
- Chart + PDF
- every area scored, and a branded report to keep
Nothing you answer is saved. Like it? It's a free template you can make your own.
How it finds the real problem
- Two routing questionsWhere the business is and how much time the owner has. Some answers lead straight to a result of their own.
- One screener per areaSeven quick questions, one for each part of the business, to spot where something is off.
- Depth only where it mattersTwo follow-ups for each area a screener flagged. Everything else is skipped.
- A result that names the real problemThe pattern holding the business back, the first move to fix it, and a chart of all seven areas.
Most form builders stop at “Thank you.” MarketKloud starts there.
Every respondent leaves with a result written for them: their score, what it means, and what to do next. That's what turns a form into a lead, a client or a booked call.
Everything a static form can't do.
Logic, scoring, personal results and integrations, built into one calm editor.
Map your model: score areas and archetypes.
Turn each part of your framework into a score area. Answers add points to one area or several, totals are worked out for you, and the strongest area becomes the person’s archetype, with ties handled the way you decide.
- As many score areas as your model has, plus a total
- Archetypes picked by highest (or lowest) score, ties handled
- Variables and formulas for anything bespoke
Ask only what matters to each person.
Every answer can change what comes next. People skip what doesn't apply and go deeper where it counts, so an assessment feels like a conversation with someone who's listening.
- Several rules per question, checked in a clear order
- Compare one answer or score with another
- A live map of every path, left to right
End on a result written for them.
Each person finishes on an ending that speaks to their own answers: their score, a chart of every area, the advice that fits, and a branded PDF they can keep and share.
- Personalised sections that change with each score
- Results Chart: bars, columns, donut or progress
- A one-click PDF report in your brand
Sam, your systems are the next big lever.
Teams at your stage that fix reporting first grow faster. Start with a weekly numbers review.
Send every answer where it belongs.
Responses arrive in your inbox, your spreadsheet and your CRM seconds after someone submits. Hot leads can book a call before they've closed the tab.
- Google Sheets, HubSpot, GoHighLevel, ActiveCampaign and Calendly
- Zapier, Make and signed webhooks for everything else
- Rules that act only on the responses that match
The details are done, too.
Build
- 30 question typesFrom contact details and ratings to file upload, signature, Calendly booking and repeating sections.
- Your brand, everywhereThemes, fonts, layouts and your logo. Remove our branding on any paid plan.
- Share it anywhereA link with its own preview card, six ways to embed, or your own domain.
Think
- Variables and formulasWork out prices, gaps and averages from the answers as people go.
- Tags and hidden fieldsLabel responses like Hot lead, and read campaign values from the link.
- Check every pathPlays thousands of answer combinations and flags endings nobody can reach.
Run
- Privacy modeStore nothing until people finish, with a quick exit for sensitive topics.
- Results and analyticsSummaries, filters, partial responses, exports and where people drop off.
- Teams and historyRoles for your organization, per-assessment access, and version history.
Live in an afternoon.
Build your questions
Start from a template or a blank page. Pick from 30 question types and make it look like your brand.
Add logic and scoring
Decide who sees what, give answers points, and write the result each person should get.
Share and act
Send the link or embed it. Responses reach your inbox, sheet and CRM seconds after they land.
Start free. Grow when you're ready.
Every plan has unlimited assessments and the full logic and scoring engine. No per-response fees, ever.
- Unlimited assessments
- 20 responses a month
- Branching, scoring and personalised endings
- Results Chart and PDF report (MarketKloud-branded)
- Redirect on completion
- 1 seat
- 500 responses a month
- Every question type, incl. File Upload, Signature and Video
- Remove MarketKloud branding from assessments and PDFs
- Webhooks with automatic retries
- Owner + 2 members, 5 per-assessment invites
- Everything in Starter
- 2,000 responses a month
- Automatic partial responses
- Workspace analytics and drop-off
- Version history and media library
- Owner + 5 members, unlimited assessment invites
- Everything in Pro
- 10,000 responses a month
- Unlimited members
- Your own domain (forms.yourcompany.com)
- Priority support
Enterprise
Everything in Business, plus a custom contract and invoicing, and a named onboarding contact. Every plan includes our data processing agreement.
Yes. Free is free forever, not a trial: unlimited assessments, 20 completed responses a month, branching, scoring, personalised endings, a Results Chart and a PDF report. No credit card needed.
Starter, Pro and Business each start with a 14-day free trial of that plan, with no card. Each organization gets one trial. When it ends you move back to Free and nothing you've built is deleted. To keep a paid plan, subscribe from Plan & billing, by card or PayPal, monthly or yearly.
No. Questions, logic, scoring, results and PDFs are all built visually. An optional HTML block is there if you ever want full control.
Logic goes further: several rules per question with a clear order, comparing one answer or score with another, formulas, several score areas with a total, and picking the highest score with ties handled. Each person can finish on an ending written for them, with a chart and a branded PDF to keep.
Yes. Send people to different endings with branching, or use one ending whose sections, paragraphs and charts change with each person's answers and scores. The PDF follows the same path.
Built in: email notifications and confirmations, Google Sheets, HubSpot, GoHighLevel, ActiveCampaign and Calendly. Zapier and Make reach thousands more, and webhooks send every response to any system, with automatic retries.
29, from contact details, text, numbers and dates to choices, ratings, NPS, ranking, matrix, file upload, signature, video, statements, question groups and repeating sections.
Yes, on Business. Connect a subdomain like forms.yourcompany.com and your forms are served from it, with SSL set up automatically.
There's no limit on how many people can be answering an assessment at once: your plan's monthly limit only counts completed responses. If you expect more than 1,000 people at the same moment, say during a live event or a webinar, email hello@marketkloud.com beforehand and we'll make sure everything runs smoothly.
New submissions pause with a clear message until next month or until you upgrade. Nothing is deleted and you're never charged extra.
Data is stored on Supabase's managed infrastructure and encrypted in transit. Privacy mode stores nothing until someone finishes, and IP addresses are never stored. We don't hold certifications like SOC 2 yet; if you need one, talk to us first.
Yes. If you need something the platform doesn't do yet, email hello@marketkloud.com with what you have in mind. Our development team will work with you to scope it and build it.
The Help Center has step-by-step guides for every feature. You can also email hello@marketkloud.com and a real person will reply.
Assessments that think. Results people keep.
Free forever plan. No credit card. Your first assessment live today.